OYO HOTEL / brand campaign
Character
you've either got it or not
OYO Nothing but ordinary hotels
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CONCEPT
OUR HOTELS ARE ALL UNIQUE (DIFFERENT)
BRIEF
Position OYO as an alternative Hotel chain to the standardised design approach of other Brands in its sector.
PROJECT
We know everyone is different, why hotels should be all the same?
Why not pairing the guest with an hotel that fits?
Define a new narrative that works almost like a CTA and invite the potencial guests to book an hotel from a different perspective.
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Credit
OYO Technologies and Hospitality Brand and Marketing Team